Digital signage or DOOH (Digital Out Of Home) is the use of digital monitors to deliver rich media content to right location, at the right time, targeted to a specific audience. Not only is it a great way to reinforce a promotional campaign inside your location, but you can also tie it into a print campaign that brought your customers to your door. Validate coupons, enhance loyalty cards and offer direct mail recipient-only specials. Each display monitor can be self-sufficient or connected to a network media player to show a variety of content ranging from static communications to video and multimedia presentations. Some other applications include:
~ Advertising/Point of Purchase
~ Corporate communications
~ Loyalty programs
~ Menu information
~ Public information/News
~ Way finding
Whether you have one location or 100s, our partner, Concentric Marketing Solutions can help you choose the most cost effective solution and support you through installation and training. Call us for more information! 877-511-2228
No matter where you are, you can control your messaging and you can even tailor your messaging by market and by store, even by individual signage in the store.
As your customers access information on location, you can discover their needs allowing you to address those needs in the future. You can also learn all kinds of information from your customers which will help you navigate to greater sales.
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